Healthcare communicators: the metrics you're being evaluated on were designed for someone trying to sell shoes. You deserve a better framework. Our founder, Lucy Shores Kosturko, PhD, has spent the past month publishing a newsletter series, "Rethinking HealthComm Metrics," on how health organizations should best measure content impact. Here's a recap of the first five posts:

Trust is one of the most frequently cited goals in healthcare marketing, yet also one of the least clearly defined. We often frame it as binary. Patients either trust us, or they do not. But from a behavioral science perspective, trust is not so simple.