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Privacy Policy

This Privacy Policy applies to visitors of our website at (the “Site”) the Social Cascade software as provided at the Site, and apps, extensions, software or add-ons provided by us for use with the Social Cascade Platform (collectively the “Platform”) and any other products, services, mobile applications and websites offered by Social Cascade, Inc. (“Social Cascade”, “Company”,  “us” or “we”) related to the platform. This Privacy Policy applies to all information you may provide to us through the Platform or our website. Some of the terms used, but not defined, in this Privacy Policy are defined in our Terms of Service.

If you have any questions about this Privacy Policy, please feel free to contact us at

Any capitalized terms not defined in this Privacy Policy shall have the meaning attributed to them in the Terms of Services for the platform. The terms "you," "your," "user" and similar terms refer to end users of our Platform including health systems, hospitals, clinics, healthcare providers or staff. 

In order to make the Platform work, we need to collect certain personal information from our users. However, we also understand users may have some questions about how we use and maintain their information and how they may protect and control their privacy. This Privacy Policy describes the information we collect and how we will use and disclose such information. We want our users to feel comfortable using and sharing information on our Platform and hope to become part of your academic professional community.

The Platform

The Platform has been designed to be an online platform where healthcare providers and members of a healthcare organization can disseminate public health messages to their social media accounts. Content Providers can also create user accounts on the Platform. Content Providers can provide health messages and associated media into streams on the Platform.

Information of Children

The Platform is not intended for independent use by minors under the age of 13. We do not allow children under the age of 13 to create and access individual accounts on the Platform.

Information We Collect

We may collect the following types of information:

Information you provide — When you sign up for the Platform, we ask you for some basic personal information. This includes personally identifying information such as your name and organization  information. You may update or change your account or profile information through the Platform at any time. When you use the Platform, you may provide additional personal information at your sole discretion, including content preferences and social media profile information. If you are a Content Provider, we may collect information from you concerning your organization and health messages. Any information you provide concerning your content may be shared with other users of the Platform. 

Cookies — When you use the Platform, unless prohibited by applicable law, we may use one or more cookies in your internet browser. In some countries, we are not permitted to send cookies to the browser of a user without the prior consent of the affected user.  In this case, we will seek such consent.  The remainder of this section assumes that either the use of cookies is not restricted by applicable law, or if it is restricted that the individual has explicitly consented to the use of the cookies. We use cookies for the legitimate business purpose of helping us to understand how individuals utilize our website and to help us  improve the quality of our Platform, including for storing user preferences, improving search results, and tracking user trends, such as how people use our Platform. You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set.  While each browser is different, you can check the “Help” menu of your browser to learn how to change your cookie preferences. 

Automatically collected Information; Log information — When you access the Platform via a browser, application or other device, our servers automatically record certain information. These server logs may include information such as your web request, your interaction with a Platform, Internet Protocol address, browser type, browser language, the date and time of your request. When you use the Platform using your smartphone or other mobile device, we may collect information regarding device type, operating system, IP address and device ID. This information is generally part of standard http requests, and is sent as part of all online interactions on virtually all web sites. We use this information for troubleshooting and security monitoring, and we do not use it to identify specific individuals unless we have reason to suspect fraud, abuse, or illegal activity. As you interact with the Platform, we obtain information regarding your interactions, such as time of day and date, how long you spend on different pages; some of this information is collected via cookies that may uniquely identify your browser or your account. Unless we have reason to suspect fraud, abuse, or illegal activity, we do not use this information to identify specific individuals; this information is used in an aggregate format for the legitimate business purpose of understanding how your hardware and software interact with the Platform and how we can better improve usage of the Platform. 

User communications — When you send communications to us or to other users through the Platform, we may retain those communications in order to process your inquiries, respond to your requests and improve our Platforms. We may use your email address to communicate with you about our Platform, including service-related notices. You acknowledge that these service-related notices are necessary for the provision of the Platform and you may not opt out of such service-related notices.

To see the data elements collected via our different products, please review this page.

How We Use and Share Information

We use information you provide and information we automatically collect for legitimate interests of our business; including, to administer the Platform, to allow you and other users to use the Platform and to improve our Platform. Content Providers, understand that certain information and the content  that you post to the Platform will be shared through the Platform and will be accessible to the Community. Likewise, you will be able to view information and content of others in the Community. 

Please note once you have posted information to the Platform or used the Platform to post public content we cannot control how the Community or other users may use any information which you may provide and we hereby disclaim any liability associated with such use or disclosure. We may create aggregated and statistical data about our users and/or organizations, and the use of the Platform.  We may share or provide aggregated and statistical data, including demographics, reach and engagement, to Organizations, Content Providers, or Researchers. While we have no intentions, desires, or plans to share or provide any information that can be used to identify individuals, we would only take this highly unlikely step with the prior express written consent consistent with applicable laws. We will not disclose any of this information to advertisers or marketers of other products. We may also use your non-personally identifiable information, including as aggregated with other users’ information, to analyze use of our Platform.

Our Content Providers do not have access to data you provide us or data we collect unless you expressly initiate such a request or expressly consent to the disclosure of such data. If given permission, our Content Providers may provide information about their message content and respond to requests from users.

From time-to-time, and only if you consent to such notification, we may notify you of content, services, products, events, promotions or other opportunities which we believe may be of interest to you. Participation in any of the aforementioned is voluntary and can be withdrawn at any time by contacting us as indicated below, or by using the “unsubscribe” link included with all notification emails. If you wish to opt out of such notification please notify us at

We will disclose information to our service providers that work on our behalf or with us to provide the Platform. We do not permit these providers to use your information other than as necessary to provide the Platforms to us. We may disclose your information if we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or other governmental or law enforcement request, (b) enforce our Terms of Service, including investigation of potential violations, (c) detect, prevent, or otherwise address fraud, security or technical issues, (d) protect against or mitigate harm to the rights, property or safety of our company, the Platform, its users or the public as required or permitted by law, and (e) in order to respond or report on reports of abuse or misuse of the Platform.

If you are a Content Provider, we may use the information you provide through the platform in response to RFPs from potential customers in an aggregate and de-identified manner and provide aggregated and statistical data about such responses to our users and organizations.

We have no intentions, desires, or plans to use any information entrusted to us in a manner different than the purpose for which it was collected or other than as disclosed in this policy; if, however, a situation arises where using information in a different purpose other than for which it was collected arises, then we will ask for your consent prior to such use.

Corporate Events

If our company becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, your information may be included in the assets sold or transferred to the acquirer. You hereby agree that we may transfer or assign the information we have collected from you in connection with any such event. At any time prior to the transfer, you may exercise your rights to control, access, delete,  and/or update your personal information as described below and elsewhere in this Agreement. In the event of a bankruptcy, insolvency, reorganization, receivership or assignment for the benefit of creditors, we may not be able to control how your personal information is treated, transferred or used. Any information that a user submits or that is collected after that the above described transfer may be subject to a new privacy policy adopted by the successor entity. 

Information Security

We will take commercially reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and other security measures. Furthermore, we limit access to our users’ information to only those employees who reasonably need access to it to perform the activities attached to their job responsibilities.  However, no organization can guarantee its absolute security or that unauthorized persons will not access or use your personal information for improper purposes. 

In the event of a breach of security affecting personal information on our servers, we will take such action and we will promptly investigate the matter. Such investigation will be without delay, consistent with (i) the legitimate needs of law enforcement; (ii) measures necessary to determine the scope of the breach; (iii) efforts to identify the individuals affected; and (iv) steps to restore the reasonable integrity of our Platform. The Platform does not ask for or require potentially sensitive PII such as Social Security Numbers, personal health information, Driver’s License numbers and the like, and we ask that you do not send us or post any highly sensitive information on the Platform. We will not be liable for the use or disclosure of any such information if posted through the Platform.

We may use non-identifiable anonymous data that is based on users’ access or use of the Site and/or Platform that may be used by us to improve the Site and/or the Platform. We may also use anonymized data based on your use of the Platform, including de-identified data and combine such de-identified data with data or other anonymous data (“Aggregate Data”). Aggregate Data may include information that describes the habits, usage patterns, survey responses and/or demographic information of users as a group, but does not identify any particular users. We may provide anonymized data and Aggregate Data to our third party collaborators and partners. Social Cascade does not retain personal information for longer than necessary to deliver services.


If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us might have been compromised), or if you suspect someone else is using your account, please let us know immediately by contacting us as at

Controlling, Accessing and Updating Personal Information or Otherwise Exercising your Personal Rights

If you have created an individual account on to access and use the Platform, you may update, change or correct your personal information through the Platform. You may also request that we deactivate your account.  If you have accessed and used the Platform through an organization without creating an individual account , please contact your organization’s administrator to address any updates, changes or corrections to your personal information.  You may also contact us at or postal mail (3915 Beryl Rd, Suite 125, Raleigh, NC 27607) to request an update, change or correction to your personal information or (if you have an individual account) to deactivate your account.  


Please be aware that your request may not be accepted for review unless you provide the following:

  • The name, user ID, pseudonym, email address, or other identifier that you have used to use our Platform, or if you are not a registered user of the service, or have not otherwise previously interacted with us, your first and last name and an address where we can correspond with you.

  • State or Country in which you are located.

  • Clear description of the information or content you wish to receive or to be deleted or corrected, or the action you wish to be taken; and

  • Sufficient information to allow us to locate the content or information to be deleted, removed or corrected


For your protection, we may only implement requests with respect to the personal data associated with the particular email address that you use to send us your request.

In addition, please note that, depending on the nature of your inquiry or request, we may need to verify your identity before implementing your request and may require proof of identity, such as in the form of a government issued ID and proof of geographical address.

Upon receipt of a request, we will use our reasonable efforts to respond to and act on your request or inquiry in a timely manner.  We may be unable to update or delete your information if we determine, in our reasonable discretion, that it is impractical (for instance, if the information is residing on backup tapes or is otherwise archived), if the deletion or modification would violate applicable law, or if the legitimate interests for which it was originally collected persists.  You further acknowledge and agree that any information or data that you have publicly shared or provided directly to a Technology Party is beyond our control and we cannot modify, correct or delete such information. 

Individual’s rights (Data subject rights)

The EU General Data Protection Regulation (GDPR) grants individuals who are in the European Union and European Economic Area (EU/EEA) the certain rights, with some limitations. The Data Protection Officer will establish a system to enable and facilitate the exercise of data subject rights related to:

  • Information access;

  • Objection to processing;

  • Objection to automated decision-making and profiling;

  • Restriction of processing;

  • Data portability;

  • Data rectification;

  • Data erasure. 

The California Consumer Privacy Act (CCPA) provides California consumers with the right to request access to their personal data, additional details about our information practices and deletion of their personal data (subject to certain exceptions).  California consumers also have the right to opt out of sales of personal data, if applicable.   We describe how California consumers can exercise their rights under the CCPA below.  Please note that you may designate an authorized agent to exercise these rights on your behalf by providing written materials demonstrating that you have granted the authorized agent power of attorney.  Please note that if an authorized agent submits a request on your behalf, we may need to contact you to verify your identity and protect the security of your personal data.  We will not fulfill your CCPA request unless you have provided sufficient information for us to reasonably verify you are the consumer about whom we collected personal data.  We will not discriminate against you if you choose to exercise your rights under the CCPA.  

You may request, no more than twice in a 12-month period, access to the specific pieces of personal data we have collected about you in the last 12 months.  You may also request additional details about our information practices, including the categories of personal data we have collected about you, the sources of such collection, the categories of personal data we share for legitimate business or commercial purposes, and the categories of third parties with whom we share your personal data. You may make these requests by contacting us at   After submitting your request, please monitor your email for a verification email.  We are required by law to verify your identity prior to granting access to your data in order to protect your privacy and security.

You may request, no more than twice in a 12-month period, transportable copies of your personal data that we have collected about you in the last 12 months.  You may make these requests by contacting at After submitting your request, please monitor your email for a verification email.  We are required by law to verify your identity prior to granting access to your data in order to protect your privacy and security.

You may request that we delete the personal data we have collected about you.  Please note that we may retain certain information as required or permitted by applicable law.  You may make these requests by contacting us at  After submitting your request, please monitor your email for a verification email.  We are required by law to verify your identity prior to granting access to your data in order to protect your privacy and security.

If you would like to exercise above EU General Data Protection Regulation (GDPR) rights about your Personal data we hold about you, or exercise any other data subject right available to you under California Consumer Privacy Act (CCPA), please submit a written request to: Our privacy team will examine your request and respond to you as quickly as possible.

Please note that we may still use any aggregated and de-identified Personal data that does not identify any individual and may also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


California residents are entitled to ask us for a notice identifying the categories of Personal data which we share with our affiliates and/or third parties for marketing purposes and providing contact information for such affiliates and/or third parties.

International Data Transfers

Personal data you submit on the Site or Platform may be sent to the other countries, on our service providers’ cloud servers. We will always protect your information in accordance with this Privacy Policy wherever it is processed.  We are a US based company and by accessing our Site, you grant us expressed consent to transfer your Personal data to US servers. If you do not wish for us to transfer your Personal data to the US, please contact us at

This section sets out the privacy principles we follow with respect to transfers of Personal data from the European Economic Area (EEA) to the United States, including Personal data we receive from individuals residing in the EEA who visits our Websites and/or who may use of our Services or otherwise interact with us.

Please note that for users located in the EEA, the term Personal data used in this privacy is equivalent to the term “personal data” under applicable European data protection laws.

Third Party Sites

We do not exercise control over any other sites that may be linked to or accessed through the Platform or our website. We have no responsibility for the privacy practices of other Web sites. You should review the policies of any third party sites before providing personal information to these sites.

Social Media Sites

We may have pages or other presence on various social networking sites or services, such as Facebook, Twitter and the like. Any information you post or provide through such sites and services will be subject to the policies of those sites and services.

Location of Servers

We process personal information on our servers in the United States of America. If you are accessing the Platform from another jurisdiction, you hereby expressly consent to the transfer and processing of your personal information in the United States.

Changes to this Privacy Policy

Each time you access the Platform, the then-current version of this Privacy Notice will apply. We recommend that you periodically check this page and the date of the posted Privacy Notice.

Please note that this Privacy Policy may change from time to time. We will post any Privacy Policy changes on the Platform and our website and, if the changes are significant, we will provide a more prominent notice (including, for certain Platforms, email notification of Privacy Policy changes). When we update this Privacy Notice, we will note the date of its most recent revision above. Significant changes will require your consent when you next access the Platform.

This Privacy Policy will apply to any successor entities of Social Cascade, Inc. In the event of an acquisition, users will have the choice to continue use of the Platform or have their information deleted.

Your continued access to or use of the Platform after we have posted changes to this Privacy Policy on this page as set forth above, and have otherwise complied with the applicable laws regarding changes in the notice, will indicate that you agree to be bound by such changes.

If you do not agree with such changes, you should cease accessing or using the Platform and seek the deletion of your information by contacting us as described above in “Controlling, Accessing and Updating Personal Information or Otherwise Exercising your Personal Rights”.

updated September 18, 2023.

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