What can you accomplish in 1,095 days as a startup? For us at Social Cascade, the answer is simple: a lot.
It feels like just yesterday that we walked away from our safe, corporate jobs and ventured into the unknown startup world. But on the other hand, it feels like we’ve always been here, driving change and improving health outcomes through technology. The incredible people who have joined our team and the customers we’ve partnered with, have turned our mission to create positive change in every community into a reality. As we celebrate our third anniversary, here are some of our proudest highlights from the past three years.
We’ve expanded our reach and impact
In just three years, our workforce has grown significantly, reflecting the increasing demand for our AI-powered solutions. Our diverse team of technologists, data scientists, and health advisors has enabled us to enhance our technology capabilities and reach more than 750,000 families across nine states. The growth we’ve seen over the last three years is encouraging but we’re motivated by continuing to see how our technology is helping providers improve care, access, and community health outcomes.
We’ve transformed patient engagement
Social Cascade is the only AI-powered social media platform on the market built specifically for healthcare. By delivering validated information through trusted voices, we are helping providers meet parents and caregivers where they already are. Our platform has helped providers improve children’s health, social well being, and resilience by placing engaging and relevant information in the spaces patients frequent most.
Over the last three years, we’ve published over 10,000 posts, and the results speak for themselves:
More than 750,000 families reached outside of in-office visits.
83% of patients surveyed said they are likely to consult social media when choosing a medical practice and/or provider.
94% of patients reported being satisfied with the content posted by their provider leading to world-class NPS scores.
On average, three times as many people see posts after 30 days of using Social Cascade.
We’ve empowered providers
We’ve shown that patient acquisition and retention can be achieved through effective social media strategies. Take Dr. Melinda Beavers, for example, who opened her pediatric practice on the heels of a global pandemic. By leveraging Social Cascade, she grew her social engagement by 5,000% in just 90 days, and went from 0 to 1,200 patients in less than one year—all without spending a single advertising dollar. This is just one of the many success stories that highlight the power of high-value word-of-mouth referrals and reviews.
We’ve helped providers build trust among their patients
Clinics using Social Cascade have seen their net promoter score (NPS) soar, with averages ranging between 79-93, compared to clinics without an active social presence who’s NPS range from 1 and 24. This data proves that a robust social media presence that humanizes providers and builds trust and loyalty can significantly enhance patient satisfaction.
We’ve helped providers save time and focus on what matters
On average, the typical Social Cascade provider has reduced their time present on social media from 15 hours to just 15 minutes per month. This frees up valuable time for providers to focus on what matters most—caring for their patients and spending time with their families—instead of managing their social media presence.
We’ve established partnerships with the world’s most trusted content partners
A key part of our success has been the strong partnerships we’ve established with more than 75 content partners from leading national and local organizations who are on a collective mission to eliminate health disparities and empower patients to make the best decisions for their families health and well being. Through our partnerships we’ve grown our content repository to more than 8,000 pieces of content, which ensures patients receive trusted, factual, and relevant information with each social media post.
We’ve won the support of world class organizations who are helping us grow
In addition to our partnerships and the incredible results our customers have seen, we are proud to be supported by a number of renowned investors and advisors (many listed here). Their support reinforces our belief in the untapped potential of AI-driven healthcare solutions and motivates us to continue pushing the boundary of what’s possible.
What do the next three years hold for Social Cascade?
As much as we will enjoy celebrating our third anniversary (who doesn’t enjoy an excuse for a birthday cake!), we’re equally excited about what the future holds. The past three years have been a testament to the power of innovation, collaboration, and a shared commitment to transforming healthcare. Over the next few years, we’ll focus on deepening our use of AI for localized relevance, expanding our content partnerships to further impact social determinants of health, and expanding our services and support outside of pediatric clinics. In fact, keep an eye out for new service lines coming soon!
Thank you to our incredible team, our partners, our investors, our advisors, and the healthcare providers who trust us to help them make a difference in their communities and in the lives of their patients. Here’s to many more years of growth, impact and positive change.
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