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Social Cascade partners with Wellstar to tackle health inequity through technology

Today, we announce our newest partnership with Wellstar’s Center for Health Equity, an organization committed to addressing health inequities across Georgia. This partnership is part of Wellstar’s Community Transformation Program and represents a shared commitment to improving health outcomes by using technology to bridge the gap between healthcare providers and patients. However, the partnership is about much more than what can be done through technology; it’s about empowering patients and making meaningful progress toward health equity. 


Wellstar has long believed that every person deserves the opportunity to live their healthiest life, regardless of their circumstances. The Center for Health Equity is committed to making healthcare accessible, equitable, and dignified for everyone in Georgia. By implementing systemwide programs that address health disparities, Wellstar is creating lasting change across the state, and we are incredibly honored to be part of this important work that ensures everyone can access quality care, regardless of their background or circumstances.


A collaborative approach to health equity


Improving health inequities requires a collaborative approach. No organization, policy, or program can solve these complex issues alone. That’s why partnerships like this are so important. This partnership uses a collaborative approach to make a meaningful difference in the community. 


Here’s how it works: Wellstar has identified five Georgia-based clinics and advocacy organizations focused on reducing health inequities, and we are giving those clinics full access to our innovative AI-powered solutions to help them more easily reach the patients they serve and strengthen patient engagement. The five participating organizations include:


These clinics and advocacy organizations serve some of the most vulnerable populations, offering crucial services to individuals and families who may face barriers to healthcare access. Through this partnership, we aim to amplify their reach and ensure their patients receive timely, accurate health information through the social media platforms they already use.


Leveraging technology to improve health outcomes and access 


Many individuals struggle to find, understand, and apply health-related information, leading to poor health outcomes and difficulties navigating an already complex healthcare system. Our role at Social Cascade is to help improve this situation by making health information more accessible and actionable for patients through the organizations and providers patients already know and trust.


Through our partnership with Wellstar, we will help participating groups:

  • Boost Patient Acquisition and Engagement: Our platform will enable clinics to reach their patients more effectively, offering real-time advice, resources, and support that align with their healthcare journeys.

  • Promote Equitable Healthcare: By connecting clinics to their communities through digital channels, we help break down barriers to access, improving social determinants of health like access to healthcare, education, and support services.


We envision a future where organizations across Georgia can more easily connect with their patients, improve access to care, and positively impact the social determinants of health in their communities over time. We look forward to sharing the positive outcomes of this partnership and continuing to drive change in healthcare through innovation and collaboration.

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