Bloom Pediatric Partners: From zero patients to a waitlist in less than 12 months
How a new pediatric clinic used Social Cascade to build a thriving practice without spending a single advertising dollar.
Angier, NC
·
Pediatrics
1,200+
Patients acquired
in under 12 months
15 min
Weekly effort
down from 15 hours
42,000
Families reached
monthly via social media
1 in 3
Patient families
follow on social
While opening her pediatric clinic on the heels of a global pandemic, Dr. Melinda Beavers tried to balance business operations, patient care, patient acquisition, and social media management herself. Quickly, she realized the business model wasn't sustainable.
"It's impossible to ignore the value of social media in today's society," said Dr. Beavers. "I knew that social media could be our megaphone for reaching patients, but for us to break through the noise, I was spending a significant amount of my time creating content and engaging with patients online, which isn't sustainable."
Dr. Beavers turned to Social Cascade for support. With Social Cascade onboard, Dr. Beavers watched new social media followers convert to new patients. Social Cascade proves a strategic social media strategy is a direct investment in patient acquisition.
Dr. Beavers reduced her time on social media each week from 15 hours to 15 minutes. Each month, she reaches approximately 42,000 local families through social media by using Social Cascade. Relationships with Medicaid patients have improved due to Social Cascade's content strategy.
The outcomes
The practice grew to 1,200 patients in less than 12 months without spending a single advertising dollar. One year later, her new pediatric clinic was running a new patient waitlist.
Today, 1 out of 3 patient families follow the clinic on social media. Social engagement grew 5,000% in 90 days.
I don't know where Bloom Pediatric Partners would be without social media, primarily Facebook, and our partnership with Social Cascade.
Dr. Melinda Beavers, MD, PhD
Bloom Pediatric Partners
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